September 2025

Google has announced a major update that will impact hotels and booking partners across its platform. Starting September 22, 2025, stricter enforcement of lodging price accuracy standards will take effect in Hotel Center. This isn’t about a new policy — Google’s rules remain the same — but enforcement is becoming tougher. That means partners with […]

Google has rolled out several changes in recent weeks that affect rankings, visibility, and user experience. But this update is only one piece of the bigger puzzle, as explained in our analysis of SEO Beyond Google, search today spans TikTok, Amazon, YouTube, Maps, and even AI chat tools. This post highlights the most important updates

Search has outgrown the Google search bar. Today, discovery happens everywhere—on TikTok, Amazon, YouTube, Maps, Reddit, and even inside AI chat tools. People no longer follow a single path to answers, products, or businesses; they follow the platform that matches their intent in the moment. For marketers, this shift is massive. It means your visibility